Master Thesis | AI in Car UX

Descrizione del lavoro:

The opportunity
We're currently looking for two master students to conduct a Master Thesis project with us during Spring 2025. The students would join the UX Design team in the Design department at the HQ in Gothenburg. The subject is to explore design opportunities for AI-boosted user experiences with (COMPANY NAME) cars.

The background
Artificial Intelligence (AI) is reshaping all technological sectors and the automotive is not an exception. AI is enabling smarter, more connected cars that respond to real-time data and enhance the experiences of users on many levels: driving, safety, efficiency, onboard life, daily routines and needs, and the user interaction with the in-car systems. But this is just the beginning of the revolution towards the future of mobility driven by electrification, software-defined vehicles and deeper integration of AI into the products.
The blend of users' digital and real-world lives are transforming how users perceive and use technology. Cars are becoming one more device of users' smart ecosystems where the differentiation by added value is key to stand out in the market, and for a successful adoption. As a luxury design brand, (COMPANY NAME) products are appreciated by the pleasures they bring and how they make our users feel. Designing for meaningful user experiences with our products is at the very core of our business.

The responsibilities
We are looking for forward-thinking master students to help shaping this exciting future. In this thesis project, you will explore UX design opportunities for experiences with the car and beyond, with AI as a tool to create something new, even disruptive, meaningful, and loaded with the (COMPANY NAME) DNA. We want you to approach user experiences holistically and focus on the value of the ideas over creating the ultimate gimmick or a gazillion of AI features just because we can. Your role and project will help the UX Design team to improve its research bandwidth and get inspired with new ideas. In this sense, adding unique value for our users, is more important than a finished product.

The ideal candidates
We are looking forward to reading your application with the following requirements:
* You are currently enrolled in a European University. Please consider that solving the necessary burocracy to complete the master thesis in Sweden is fully upon the candidate.
* You have an upcoming master thesis project throughout the Spring of 2025 that suits this assignment.
* You have a background in interaction design and/or computer science/software development. We can consider pairing two students with complementary compentences in these fields.
* You are proficient in English, both written and spoken communication.
* You are comfortable conducting desktop research and reviewing scientific literature.
* Experience with UX Design, either academic, professional, or both is a plus.
* Ability to program/prototype your own ideas/designs is a plus.
* Interest in consumer electronics and automotive is also a plus.

The process
If the above matches your ambitions, be sure to apply. Applications will close November 30th, and interviews will be held on an ongoing basis. Please upload your project portfolio if any, as additional file to your CV