E-commerce & Web Lead

Descrizione del lavoro:

MAKE HISTORY WITH US!

At PMI, we've chosen to do something incredible. We're totally transforming our business, and building our future on smoke-free products with the power to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

JOIN US!

WHO ARE WE LOOKING FOR?

* Experience working successfully in a global, multicultural organization, with cross-functional projects related to E-commerce
* Strong experience (minimum 5 years) in digital marketing and use of web management tools (CMS, GA, etc) 
* Strong project management skills, organization skills and documentation skills 
* Collaborative in nature: a team player who is experienced in developing very strong relationships with internal and external stakeholders, and can successfully work independently 
* Design thinker with strong analytical skills and ability to think outside the box. Good knowledge of SEO and Google Analytics 
* Proven ability to work effectively across functions  
* Ability to work independently on multiple projects at the same time 
* Advanced Communication, relationship building skills and customer-centric thinking 
* Creative thinking and digital marketing understanding 
* Knowledge of relationship between content, analytics and consumer engagement 
* Bachelor or Master's degree in Digital, Marketing, Management, Communications or Business Management 
* Ability to work in culturally diverse teams across multiple languages  
* Fluent written and spoken English 
* Experience in the use of management tools like Confluence, Teamwork, MS Suite  

WHAT WE OFFER YOU?

* Cafeteria with various benefits (including Multisport card)
* Attractive medical and dental care
* Hybrid work (40% of office work and 60% of remote work / month) & flexible working arrangements
* Employee Pension program
* Lunch card (Sodexo)
* Life insurance

HOW CAN YOU MAKE HISTORY WITH US?

We are looking for a qualified Regional E-commerce & web lead to join our consumer omnichannel team in EU, working as part of the team. The Regional E-commerce & web lead will manage their respective regional ecommerce performance, by working closely with the digital teams in each market, to deliver consistent and high-quality delivery of campaigns, new features , and CX enhancements on the IQOS websites in order to maximize e-comm channel performance.

Additionally, the Regional E-commerce & web lead will be responsible for scoping, coordinating, and delivering insights from a regional/market perspective with the overall aim of ensuring that the most comprehensive knowledge of content and performance is provided to market and central stakeholders.  

Purpose of the role :
* Deploy, in close collaboration with markets & OC, a regional e-commerce plans to Drive ecommerce/ customer experience performance in your region.
* Manage & supervise local operations managers to ensure quality and speed to market in deployments.
* Act as a continuous feedback loop between markets and central teams.
* Support markets in executing consumer-centric & compliant product launches, campaigns and CX enhancements.  

You will be responsible for: 
* Deploying the global ecommerce channel and CX strategy by managing & executing the regional e-commerce plans. You will be responsible to deploy regional e-commerce plans with markets by analyzing market data/ insights and integrating the relevant global e-comm tools/initiatives/programs/features in the consumer journey.
* Driving CX roadmap awareness, adoption of toolboxes, capabilities and global CX/eComm initiatives, standards and assist markets with prioritization.  
* Managing the communication and engagement with markets for all non-technical improvements such as campaign planning/activation, product launches, CX/ UX improvements, content, and journey optimizations.  
* Continuously auditing & measuring channel performance to ensure quality execution and continuous improvement.   
* Accountable for the engagement, usage and adherence to campaign enablers / toolboxes  
* Providing compliance assessment for global and local campaigns against guidelines and channel standards e.g. UX & CX standards  
* Manage, coordinate, and validate the market intake requests e.g feature activation, CX enhancements to form part of global roadmap. Ensure effective communication to markets to control the demand to central teams.   
* Managing the successful deployment of web & eCommerce initiatives/plans for markets on local solutions (non-centrally managed markets); and supporting the deployment/activation across global platforms managed by global IT / WebActivation teams.
* Supporting the expansion of new marketplaces and continuously optimizing the digital shelf in 3rd party online marketplaces, in conjunction with SEO to ensure visibility and findability 
* Provide feedback to web operations team on opportunities to improve our services to markets.  
* Actively review marketing plans for the markets and highlight opportunities to enhance both to eCommerce OC teams  
* Gather and share leading practices, channel insights across markets/regions and provide feedback loop to central teams. E.g. sharing roadblocks and constraints with central teams  

Please note that only on-line applications will be taken into consideration