Shopper Marketing Manager OTC

Descripción del puesto:

Responsibilities

* Develop commercial solutions, based on the shopper journey and category insights covering offline and online channels and ensuring highest possible synergies between the channels
* Develop the brand promotion and repacking strategy: rooted in shopper insights, differentiated by channel, reflecting category dynamics and maximizing uplifts by closely safeguarding brand health
* Create and execute the annual promotion plan: develop insights based and data driven activation plans, execute them flawlessly and ensure continuous improvements year on year
* Develop compelling sell-in stories for sales teams (Key Account and Field Force)
* Deeply analyze shopper/channel activations to ensure invest is most efficient (ROI)
* Continuously improve the effectiveness of in store POS materials (and shopper claims) while finding new ways to drive category growth with customers
* Co-operate closely with global and regional teams to ensure area insights and requirements are included in globally created shopper toolkits as well as deliver local shopper key visuals
* Collaborate and co-create closely with crossfunctional teams (Mkt, Sales) to make sure that respective input is integrated in all shopper activation plans in order to guarantee best possible sell-in and excellent execution in Store (no matter if on- or offline)
* Guide and coach the Trade Marketing Manager within daily business to ensure excellence in execution

Qualifications

* University degree in business administration, economics or related
* Perennial (4+) years of relevant work experience within a FMCG organization (Brand, Customer, Shopper Marketing, Sales)
* Strategic thinking and true understanding of the shopper - experienced in transforming shopper insights into compelling category stories and channel plans
* Having a future-focused mindset, demonstrating curiosity about trends, digital solutions and innovation for shoppers and translating opportunities into business plans
* Digital Experience (understanding digital strategy)
* Passion about driving brands & creating a seamless product experience for our shopper
* Very strong analytical skills, commercial acumen, passion, growth mindset and high learning agility are needed
* Proficient in German and English (C1)

Care to join us. Find out what life at (COMPANY NAME) is really like www.(COMPANY NAME).com/careers/

At (COMPANY NAME) we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

(COMPANY NAME) is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, (COMPANY NAME) may be required to capture and report expenses (COMPANY NAME) incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure (COMPANY NAME)'s compliance to all federal and state US Transparency requirements