MARKETING STRATEGIST

Descripción del puesto:

We create and deliver tech and business solutions. With over 3000 people in 21 countries around the world, we are active in Strategy & Governance, Product Design & Growth, Software Engineering, Data Analytics & AI, Cloud & Enterprise Platforms, Cyber Security, Banking Technology Solutions, Smart Industrial Solutions, Life Sciences Solutions. For building a better world, we allocate 3% of our 2025 revenue to support education projects within and around CBTW. This creates a brighter future for our teams, our communities, and our shared planet. Site web https://collaborationbetterstheworld.com/ Secteur Services et conseil en informatique
Dear Marketing Strategist, Welcome to CBTW, where we embrace the power of collaboration to create and deliver innovative tech and business solutions. We are an innovative team of over 3,000 employees in 21 countries, leading the way in strategy, software engineering, data analytics, AI, and more. At Bruxelles, we are looking for a Marketing Strategist. The Marketing Strategist plays a critical role in supporting and executing the marketing strategy within their associated Service Line(s) across a specific region or multiple countries. They are responsible for managing key elements of the marketing plan, from research and strategy implementation to content and campaign management. They work closely with regional SL Sales and Tech/Expert leaders to achieve growth, awareness, and positioning objectives of the Service Line(s). How you'll Make an Impact Marketing Strategy: - Contribute to competitive watch and market trends analysis - Define and review Persona and ICP with guidance - Contribute to the Service Line services, solutions, and alliances Go-To-Market (GTM) strategy (positioning, messaging, and value proposition definition) - Develop and maintain content strategy and editorial line Marketing Planning: - Contribute to the marketing plan definition - Manage the execution of the marketing plan - Develop and manage the content plan definition and follow-up - Contribute to budget planning and monitoring Sales Enablement: - Lead the production and internal distribution of SL assets (SharePoint) - Support the packaging of solution sales and/or pre-sales assets (presentations, one-pagers) - Coordinate solution training sessions Content Management: - Deploy and manage SEO strategy - Oversee content production or coordination - Plan and deploy content distribution Campaign Management: - Plan and deploy digital advertising campaigns (SE and/or SMA) W - Plan and deploy email marketing initiatives - Plan and manage webinars and physical events - Plan and deploy lead nurturing campaigns Alliance Management: - Manage SL T1 and/or T2 alliance(s) relationships with the partner(s) marketing and communication team(s) - Create, manage, and monitor SL T1 and/or T2 alliance(s) co-marketing plans with alliances Reporting and Analytics: - Perform content, campaign and lead management reporting - Support complementary SL data analysis and reporting (e.g., Alliance if applicable)

Requerimientos del candidato/a:

What You Bring Soft Skills: - Developing strategic thinking and stakeholder management - Solution-oriented thinking with guidance - Customer-centric approach - Strong collaboration and teamwork - Effective communication and writing skills - Comfortable with boundary management and task prioritization - Adaptability and flexibility - Resilience in the face of challenges Hard Skills: - Proven foundational marketing research skills. - Proven content production and management skills - Advanced SEO and SEM knowledge - Proficiency in digital advertising (e.g., Linkedin Ads or Google Ads) - Social media management expertise - Advanced email marketing skills - Strong event management skills - Hands-on experience with Hubspot or similar marketing automation tool - Proven project management and planning capabilities - Confirmed reporting and analytics skills - English oral and writing skills (B2 level required, C1 preferred) What Awaits You > Onboarding: From day one, you'll be internally networked: Welcome Day, Hello Drink, Mentoring Program. > Development: Tailored to your strengths: regular feedback sessions, career paths, career committees, online training catalog, working internationally with diverse cultures. > Work-Life Balance: Space for personal planning e.g., sabbaticals, remote work from abroad, highly flexible working models, 30 of vacation. > Sustainability: We prioritize having a positive impact on the environment and humanity by making our solutions and collaboration more sustainable every day. > Events: Professional and fun e.g., Summer Tech Event, local afterworks, sports events, team events, Christmas parties. But enough about us-it's your turn now! We look forward to getting to know you