SEA/SMA Manager

Job Description:

(COMPANY NAME) est une entreprise Tech certifiée B-corp fondée en 2019 par Alexis, Matthieu et Arnaud. Elle permet à chaque entreprise de suivre facilement son empreinte carbone, pour participer à la lutte contre le changement climatique. 🌱
Plus de 2000 entreprises ont déjà fait confiance à (COMPANY NAME) pour réduire efficacement leurs émissions de gaz à effet de serre. Car avec (COMPANY NAME), les entreprises mesurent précisément, réduisent durablement, contribuent intelligemment et rendent compte de leurs progrès.
La plateforme de (COMPANY NAME) associe une collecte intelligente des données à des fonctionnalités avancées pour créer la solution de comptabilité carbone la plus intuitive au monde.
(COMPANY NAME) offre également le soutien d'un expert climat tout au long du parcours du client.

Job Description

(COMPANY NAME) 🌱 is a B corp certified SaaS founded in 2019 by Alexis, Matthieu and Arnaud. It allows each company to easily track their carbon footprint, to take part in the fight against climate change.
More than 2000 companies have already trusted (COMPANY NAME) to effectively reduce their greenhouse gas emissions. With (COMPANY NAME), companies measure accurately, reduce sustainably, contribute intelligently and report on their progress.
Joining our teams means being a part of a young growing dynamic family of 200+ hard workers.

Our Values:
* Ambition for climate : Minimize GHG emissions, maximize climate impact
* Deliver with agility : Work in small increments: fail fast, learn fast, win fast
* Own your opportunities : Achieve outstanding results by showing initiative and accountability
* Feedback paves the way : Succeed as a team by helping others progres

Curious to know more ? Take a look at our Culture Book and follow us on LinkedIn and Instagram, to stay up to date!

About the role

As a dynamic and rapidly growing company, we are looking to expand our marketing efforts and enhance our brand visibility and drive targeted traffic.
We continue to scale, and are seeking a talented and analytical Traffic Manager to join our Growth team and play a key role in managing and optimizing our digital advertising campaigns.

As a Traffic Manager, you will be responsible for driving high-quality traffic to our digital platforms by managing, optimizing, and scaling our paid advertising efforts. As we grow, you will be in charge of the German market. You will work closely with our Growth, Product, and Marketing teams to ensure that all campaigns align with business goals, maximize return on investment (ROI), and enhance overall brand presence.

Key Responsibilities

* Campaign Strategy & Management: Develop, execute, and manage traffic acquisition campaigns across multiple digital channels, including but not limited to Google Ads, Microsoft Advertising, Facebook Ads, LinkedIn, and display networks.
* Performance Optimization: Continuously optimize campaigns for performance by adjusting budgets, bidding strategies, creatives, and targeting. Use A/B testing to identify the most effective approaches.
* Data Analysis & Reporting: Analyze campaign data, generate reports, and provide actionable insights. Present findings and recommendations to the Growth team and senior management to drive data-driven decisions.
* Collaboration with Creative Teams: Work closely with designers to develop high-performing creatives for campaigns.
* Budget Management: Oversee and optimize advertising budgets, ensuring efficient spending and cost control.
* Tracking & Measurement: Ensure proper tracking mechanisms are in place to measure campaign performance and traffic quality using tools such as Google Analytics.
* Market & Competitor Analysis: Keep an eye on industry trends, competitor activities, and the latest advertising best practices to maintain our competitive edge.

Required qualifications

* Speaking French and English (fluent), german is a big plus
* Masters degree in Marketing, Business, Digital Advertising, or a related field.
* Proven experience (2+ year) in traffic management, digital marketing, or online advertising, with a strong track record of managing high-budget campaigns.
* Expertise in digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and analytics tools (Google Analytics, Google Tag Manager, etc.).
* Strong data analysis skills, with the ability to extract meaningful insights from campaign data and drive strategic decisions.
* Strong communication skills and ability to collaborate effectively with cross-functional teams.
* Highly organized, with excellent time management skills and the ability to multitask in a fast-paced environment.

What we offer :

* Private health insurance (by Alan, 100% covered by (COMPANY NAME)).
* Your monthly transportation fee 50% covered by (COMPANY NAME) (Pass Navigo).
* Lunch vouchers (by EKIP for a more sustainable way of eating!)
* Flexible WFH policy and a beautiful office in the heart of Paris.
* A permanent contract in statut cadre including 8-10 RTT per year in addition to your 25 legal paid holidays.
* An ambitious, welcoming & friendly team excited about growing together and ready to tackle the biggest challenge of our time 🌏

The recruitment process

* Have an introduction call with Sabina, our Talent Acquisition Manager.

* Meet Isadora and Jean-Marie, who are the people that will guide you in this role.
* Prepare and present a case study
* Meet Laurent, Head of Growth

Additional Information

* Contract Type: Full-Time
* Location: Paris
* Possible partial remote