Trade Marketing Graduate Trainee

Job Description:

DUTIES AND RESPONSIBILITIES

- Translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer based on With market, shopper and consumer knowledge.

- Support in updating the Activity Calendar along with owning it.

- Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly

- Design differentiated plans by retailer covering activities, exclusivities, digital support…

- Work closely with the in-house designer in ensuring all retailer leaflets and artworks are submitted on time

- Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy

- Update and cascade the Monthly Newsletter to all relevant stakeholders and gather feedback and insights to optimize future letter

- Develop and own the SOS (share of shelf) Tracking Sheet

- Update weekly and enhance the Competition Tracking Tool

- Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities

- Lead and own the Merchandising Execution Tool

- Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers

- Track all POSM in market

- Reduce and track stock cover of POSM in storage (warehouse)

- Ensure the smooth and timely production of all POSM, finding efficiencies in spend whilst upgrading our on-ground presence

- Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms) by working closely with agencies

- Ensure POSM budget spend is as per the alignment with finance with no overspend

- Liaise Trade Marketing communication with Commercial & Distributor Teams

- Consistent market visits to monitor on ground activities

KNOWLEDGE AND EXPERIENCE
* Bachelor / Master's Degree
* 0-2 Years

Professional Competencies

- Understands and integrates market & category's specificities of Beauty

- Experienced in defining customized strategies by retailer and translating them into actionable plans

- Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing…)

- Able to drive strategies from data analysis (sell-out, promo, ROI etc..)

- Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient

- Builds customized activity calendars and ensures excellence in execution

- Acts as business driver, works well in cross-functional teams

Written & spoken language: English

SKILLS AND ABILITIES
* Mandatory Excel Skills
* Power point and Presentation skills
* Analytical thinking and problem solving
* Communication
* Achievement drive and initiative
* Knowledge of time, planning, organizing, anticipating and concern for quality
* Partnering and team working
* Commercial flair
Must be available for at least 6 months starting January 2025