2025 Summer Co-op Performance Media Analyst

Beschreibung:

Job Description

Work Arrangement
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Centre / Markham Elevation Centre 3 times per week, at minimum [or other frequency dictated by the business].

About GM:
At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real world potential.

The Role:
General Motors is seeking a motivated and detail-oriented student to join our team as a Digital Performance Media Analyst. This is an excellent opportunity for a student interested in digital marketing, data analysis, and understanding the performance of online advertising campaigns. The Student - Digital Performance Media Analyst will assist the team in collecting, analyzing, and reporting on key performance indicators (KPIs) across various digital media channels. This role will provide hands-on experience in a fast-paced digital environment and contribute to data-driven decision-making.

Roles & Responsibilities:
* Assist in the collection and organization of data from various digital advertising platforms (e.g., Google Ads, social media advertising platforms, email marketing platforms).
* Support the creation of regular performance reports, dashboards, and presentations summarizing key metrics and trends.
* Help identify areas for improvement in campaign performance based on data analysis.
* Assist in the tracking and analysis of website analytics (e.g., Google Analytics) to understand user behavior and campaign effectiveness.
* Learn to analyze campaign data to identify trends, insights, and opportunities for optimization.
* Assist with competitive analysis by researching and reporting on competitor digital marketing activities.
* Support the team with ad-hoc data requests and analysis.
* Contribute to the documentation of processes and best practices related to media performance analysis.
* Stay up-to-date on the latest trends and best practices in digital marketing and media analytics.
* Participate in team meetings and contribute to discussions on campaign performance and strategy.
* Perform other related duties as assigned.

Required Qualifications:
* Currently enrolled in a college or university program in Marketing, Business Administration, Data Science, Statistics, or a related field.
* Strong interest in digital marketing, advertising, and data analysis.
* Proficiency in Microsoft Office Suite, particularly Excel (experience with data manipulation and basic formulas is a plus).
* Excellent attention to detail and accuracy.
* Strong analytical and problem-solving skills.
* Ability to organize and manage data effectively.
* Good communication and interpersonal skills.
* Ability to work independently and as part of a team.
* Eagerness to learn and take on new challenges

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP

NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM'S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.
For more information about GM Canada, visit our website at www.gm.ca/careers

General Motors of Canada values diversity and is an equal opportunity employee

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer