Audience Development Specialist

Beschreibung:

We welcome applications to our full-time vacancies from all citizens who have been granted protection within the territory of the Republic of Poland under the EU Temporary Protection Directive*
Reuters Plus is a branded content and marketing studio, combining the authority of the world's biggest newsroom with the craft of a creative agency. We create custom content that builds meaningful connections and showcases our clients' expertise.

We are seeking an Audience Development Specialist to promote sponsored content across digital channels. You will use your digital marketing skills to create and deliver paid media plans, ensuring we reach the right audience through the right channels. You'll work on a variety of campaigns promoting written content, live broadcasts, videos, and podcasts.

About the Role:
As an Audience Development Specialist, you will:
* Manage day-to-day operations to deliver paid marketing campaigns on target.
* Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery of paid media campaigns.
* Optimize audience segmentation and targeting throughout campaigns.
* Report on campaign performance, provide recommendations and compile a post-campaign analysis.
* Guide internal teams on paid media strategies, promotional tactics and best practices.
* Maintain social media calendar and ensure organic posting is on track.
* Work closely with the Audience Development Manager to conduct and analyze test plans.

About You:
As an Audience Development Specialist, you will likely have:
* Fluency in English (written and spoken).
* 2-3 years of experience managing paid media campaigns.
* Hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, and content syndication advertising platforms.
* Strong understanding of social media bidding tactics and best practices.
* Experience with audience segmentation and targeting.
* Proficiency in ad manager platforms, Google Analytics (GA4), and Excel.
* Ability to work with cross-functional teams across different time zones.
* Strong organizational, analytical, and problem-solving skills.

Preferred Qualifications:
* Experience with content marketing promotional tactics.
* Digital media agency experience.
* Experience with Google Ads Suite and best practices.
* Experience working in a hybrid setup with multi-regional teams.

Work Setup: This is a hybrid role based in Gdansk (Poland), working with teams in the US, UK, and APAC regions. Expected working hours are 8am-4pm local time.

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What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
* Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
* Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
* Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
* Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees (COMPANY NAME) café networking.
* Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
* Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At (COMPANY NAME), we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. (COMPANY NAME) is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about (COMPANY NAME) can be found on https://(COMPANY NAME).com.

We welcome applications to our full-time vacancies from all citizens who have been granted protection within the territory of the Republic of Poland under the EU Temporary Protection Directive (subject to proof of status). This is inclusive of:
* Ukrainian citizens and their family members residing in Ukraine before 24 February 2022
* Third country citizens and stateless persons and their family members with international or equivalent national protection in Ukraine, who had a valid residence permit in Ukraine on 24 February 2022
* Citizens of other third countries who were permanent residents in Ukraine on 24 February 2022 in accordance with Ukrainian regulations and who cannot safely and permanently return to their country