Product Marketing, French Speakers

Beschreibung:

About LittleBig Connection: The world of work has been transforming at an incredible speed. Today, companies must not only adapt to keep pace with change - they have to get ahead of the game. They need to function as integrated organizations, positioning the best talent at the heart of each project to leverage the right skills at the right time. LittleBig Connection, part of Mantu, is the solution that connects big companies with external experts looking for the best projects available. We create a direct and transparent link between all companies and stakeholders, big and little, so they can team up more easily than ever before. Your LittleBig responsibilities: As part of the Marketing team, you will be based in Spain (Barcelona or Madrid), reporting directly to the CMO. Your main missions will be: Product Positioning & Messaging * Develop product positioning, messaging, and value propositions that differentiate our product in the market. * Craft compelling narratives and key messages for product launches, ensuring alignment with the overall brand strategy. * Collaborate with the product team to translate technical features into clear customer benefits. Go-to-Market Strategy * Define and execute go-to-market (GTM) strategies for new feature releases. * Work closely with sales, marketing, and customer success teams to develop GTM plans that drive product adoption and revenue growth. * Coordinate with cross-functional teams to ensure successful product rollouts, including developing launch materials and communication plans. Market Research & Competitive Analysis * Analyze competitor offerings and identify key differentiators for our product. * Regularly gather and report on market insights to inform product roadmap and marketing strategies. Sales Enablement & Support * Create and deliver sales enablement materials such as pitch decks, product sheets, FAQs, and competitive battle cards. * Train the sales and customer success teams on product positioning, key features, and competitive advantages. * Develop tools and resources that help the sales team communicate the product value effectively. Customer Insights & Feedback * Drive our bêta test community to collect customer feedback to influence product development. * Work closely with customer success to gather insights on how customers use the product and where improvements can be made. Performance Tracking & Reporting * Provide regular reports to stakeholders on the impact of product marketing efforts. * Adjust strategies based on performance data to continuously optimize product positioning and campaigns

Ihr Profil:

Candidate Profile: * Previous experience in Product Marketing is mandatory (preferably in a B2B SaaS or tech environment, and ideally a 36 months experience) * Master's degree in marketing. * Strong understanding of go-to-market strategies, product positioning, and competitive analysis. * Proven ability to create compelling product messaging and successfully launch products or features. * Excellent copywriting and content creation skills, with a knack for turning complex technical details into clear, customer-friendly messaging. * Strong knowledge of sales enablement processes and the ability to create impactful materials like product sheets, battle cards, and pitch decks