Vie - Strategic Planning & Consumer Insights Analyst H/F

Beschreibung:

Job Title: Strategic Planning & Consumer Insights Analyst (VIE) Department: Marketing Reporting to: Strategic Planning & Consumer Insights Manager Location: Tokyo, Japan Contract Duration: 12 months Are you ready to shape the future of premium spirits and wines in one of the most dynamic markets in the world? (COMPANY NAME) Japan, part of the world's #2 leader in the premium spirits and wine industry, is seeking a Strategic Planning & Consumer Insights Analyst to join our team as we accelerate our growth in Japan. In this role, you'll be a pivotal contributor in driving (COMPANY NAME) Japan's transformation toward a consumer-focused, data-driven strategy. Join us in Tokyo to engage in a hands-on experience with our high-growth brands, influence key decision-making, and collaborate with global teams across multiple divisions. What You'll Do: Strategic Planning (35%) Track Growth Metrics: Monitor the business's progress against our 3-5 year growth ambitions, identifying performance gaps, opportunities, and risks. Dashboard Development: Collaborate with local BI teams to create dynamic dashboards for better tracking against market trends. Executive Communications: Assist in crafting strategic updates for senior leadership at local, regional, and global levels. Workshop Facilitation: Support strategic workshops to embed and drive our vision with brand and commercial teams. Consumer Insights (65%) Brand Equity & Audience Analytics: Monitor brand performance metrics (e.g., brand equity, social listening, and search trends), delivering insights to enhance brand strategies. Consumer & Shopper Insights: Implement tools to evaluate campaign success, identify knowledge gaps, and conduct deeper research when needed. Insight Sharing: Regularly update brand teams on consumer insights and KPIs in quarterly planning sessions, driving data-backed decisions

Ihr Profil:

Your Profile: Education: University degree in Business or Marketing. Language Skills: Fluent in Japanese and English with strong communication skills. Experience: 6-24 months in marketing, research, or strategic planning (internship experience included). Core Competencies: Analytical Mindset: Sharp analytical skills with a strategic, business-oriented approach. Exceptional Communication: Strong presentation and interpersonal skills in both Japanese and English. Agility & Initiative: Entrepreneurial spirit, adaptability, curiosity, and a passion for results. Why Join Us? This role offers an exciting opportunity to grow within a global industry leader, develop essential skills in strategic planning and consumer insights, and make a real impact on (COMPANY NAME)'s future in Japan. If you're ready to bring your analytical expertise and strategic vision to a market leader in premium spirits, we want to hear from you